The threat landscape is continuously evolving, but drastic shifts in recent years have made unprecedented demands of security teams. Combined with an increased number of cyber assets, defenders are dealing with a higher likelihood of vulnerabilities, more areas of weakness in their infrastructure, and overall, a larger and more profitable target for criminals to exploit. And as attack surfaces and threat activity expand worldwide each year, so do point solutions.
Over the last four months, my conversations with customers and partners worldwide have highlighted a common recurring theme: the challenges they encounter with fragmented cybersecurity strategies and tool sprawl. Many have attempted a “DIY” approach leveraging multiple point products, resulting in inefficiencies, skyrocketing costs, increased risks, and more silos.
Common strategies we discussed relied on a combination of SIEM, disconnected point solution consoles, and third-party managed services, creating a complex environment with little correlation across attack vectors leaving their organizations vulnerable to adversaries. At the same time, the volume of tools caused teams to struggle with overwhelming alerts from disconnected consoles, lacking critical correlation and context. This issue surfaced with security leaders worldwide, and they were all in search of a more effective solution.
The Trend Platform Edge
While data siloes have continued to proliferate, we know attackers don’t stay in them. Modern adversaries deploy coordinated attacks which span the entire environment, highlighting the critical need for greater visibility and correlation – achieved not through dozens of pieces put together, but through a genuine consolidated platform approach.
Trend’s mission has always been to provide powerful, streamlined, platform-based security. Our commitment to an elite security analyst experience was recently reinforced with the refreshed launch of Trend Vision One™ last month.
Our platform is designed to help customers manage risk across their entire attack surface enabling security leaders to achieve consolidation without compromise and deliver enhanced security outcomes and benefits in and outside of the IT and security team.
While other vendors pay lip service to consolidated protection, Trend Vision One offers visibility and control across the entire security stack including protection, detection and response, for endpoints, identities, servers, email, cloud services, networks, 5G, and OT, integrated attack surface risk management and attack path management, SOAR-like automation and orchestration, sandboxing, virtual patching, and secure remote access control. With comprehensive role-based access controls (RBAC) ensuring team focus, every layer can be managed effortlessly from a single console.
With cross-layer, hybrid IT environment support, we’re helping customers minimize costs, optimize compliance, reduce siloes, and centralize visibility.
Trend is the only vendor that helps customers achieve consolidation with leading technology across the enterprise. Industry analyst evaluations from Forrester and Gartner and G2 customer review reports in just the last 24 months saw Trend rise to the top in categories including Network Analysis and Visibility, Endpoint Protection, Endpoint Detection and Response, and Extended Detection and Response.
Current State of the Market
Narrow-scope: Endpoint-biased cyber vendors like Crowdstrike and SentinelOne claim consolidation but forget to acknowledge cybersecurity extends beyond the traditional boundaries of endpoints and cloud workloads. While these vectors offer critical components to a holistic platform approach, it is important to understand that cybercriminals use a variety of tactics, techniques, and procedures including social engineering, phishing, and exploiting vulnerabilities in the network infrastructure. Without the visibility and correlation across the environment, consolidating only two security layers quickly becomes impractical and insufficient. This narrow approach to consolidation fails to account for the complex and interconnected nature of modern threats, and the importance of early detection and response.
Unfocused: Vendors with massive IT product offerings often face challenges in maintaining focus when it comes to creating cohesive platform experiences. In the case of Microsoft, the inclusion of security in their enterprise agreements has frequently been perceived as an afterthought. This has raised concerns among security professionals, particularly considering the company’s involvement in notable security breaches in recent months. These incidents have prompted valid questions about the level of seriousness Microsoft has in securing their digital environment.
Frankenplatforms: Vendors who prioritize building via acquisition over natively integrating security products face the challenge of fragmented product experiences despite being under the same brand. Both Palo Alto Networks and Crowdstrike have encountered issues in this regard, as rapid acquisitions have led to slow, months-long integration cycles causing disjointed user experiences. This Frankenplatform approach has forced customers to navigate multiple user consoles which only appear unified by a single sign-on screen, leading to confusion and inefficiencies in managing their security solutions.
By contrast, Trend Vision One goes far above and beyond the current state of the market to deliver more with less.
- Homegrown capabilities natively integrated and built to eliminate security gaps and deliver a seamless user experience
- Robust attack surface risk management and next-gen XDR across the entire IT environment including cloud, hybrid and on-premises environments
- Extensive third-party data integrations to complement industry leading threat intelligence backed by the Zero Day Initiative
- Expansive AWS cloud protection, enabling seamless functionality with widely adopted tools
- Generative AI support designed to empower SOC analysts to be more productive
With a truly cohesive security platform, organizations of all sizes are able to consolidate industry leading technology and reduce complexity across their network environment.
Why Customers Choose Trend for Consolidation
Security leaders choose Trend to face new challenges with confidence with risk-based insights correlated across the entire environment to improve security posture, build trust, and enable change. Throughout 35 years of continued innovation in cybersecurity, we’ve built the next generation of cyber tooling to tackle a trio of challenges facing global organizations today: cost control, personnel shortages and visibility issues.
Here’s what customers have said recently:
Panasonic North America: “Almost every company out there has their traditional sandbox, but the difference is the XDR platform allowed us to connect our endpoints, connect our network sensors and email security application, where you can look at the threats from different layers and respond to it.”
ADEC Innovations: “ADEC Innovations worked with Trend Micro to implement a comprehensive security strategy across the board—including endpoint protection, email security, cloud workload security, incident response and premium support. Trend Vision One™ addresses ADEC Innovations’ endpoint, email, and server security needs—all integrated into a centralized threat management platform.”
Customers and industry analyst research agree that Trend’s platform approach doesn’t just consolidate individual solutions – we lead the industry in these areas with a platform that provides value greater than the sum of its parts. It consolidates, automates and provides a single console for visibility, triage and the deployment of security controls across the entire attack surface.
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