Sitecore Ramps Up CX with Smarter Content Discovery and Management
Change
and
instability
seem
like
the
only
constants
for
brands
for
over
two
years
now.
And
while
those
conditions
may
have
made
for
a
rocky
road,
they
also
provided
brands
an
opportunity
to
explore
new
ways
to
engage
with
customers
regardless
of
where
they
were
in
their
customer
journey.
Brands
capitalized
on
this
opportunity
to
expand
and
enhance
the
path
to
purchase
–
from
content
development
and
delivery
to
adapting
to
consumers’
constantly
evolving
digital
behaviors.
These
new
behaviors
prompted
brand
marketers
to
develop
new
types
of
content
and
delivery
channels
designed
to
meet
customers
in
the
moment.
Consumers
quickly
adapted
to
a
new
content-rich
environment
that
provided
information
curated
for
their
needs
with
a
single
click
or
search,
which
pushed
brands
to
produce
more
content
to
feed
consumer
appetites.
Creating,
managing
and
delivering
this
content,
from
text
to
video
to
podcasts
and
more,
has
become
increasingly
challenging
for
brands.
To
help
brands
provide
an
enhanced
customer
experience,
Sitecore
has
developed
a
comprehensive
ecosystem
of
SaaS-based
tools
and
services
and
a
composable
architecture
to
lower
the
dual
challenges
of
servicing
their
traditional
“dotcom”
web
presence
and
enabling
them
to
deliver
on-brand
content
across
all
digital
channels
and
marketing
touchpoints.
Enabling
digitally
savvy
brands
to
innovate
faster
In
today’s
world
digital
experience
is
the
battlefield
for
brands
–
they
need
the
agility
to
quickly
launch
new
digital
experiences
to
differentiate
and
compete.
Many
have
developers
on-hand
to
support
business
stakeholders
in
launching
specialized
campaign
specific
websites
and
functionally
rich
omnichannel
experiences
(think
metaverse,
voice,
kiosk,
IoT)
that
support
evolving
go-to-market
strategies.
To
help
these
brands,
Sitecore
developed
Content
Hub
One,
an
agile
Headless
CMS
which
is
purpose-built
for
collaboration
between
marketers
and
developers
to
deliver
differentiated
digital
experiences
with
ease.
Helping
people
find
what
they
need,
fast
As
consumers
look
for
new
ways
to
quickly
find
information
that’s
catered
to
them,
the
power
of
search
and
discovery
has
never
been
more
important.
Facing
a
digital
search
transformation,
especially
with
users
evolving
away
from
text
to
video
and
other
rich
media,
marketers
need
an
intelligent
search
capability.
Sitecore
Search
was
built
for
this
transformative
moment,
offering
marketers
an
intuitive
system
that
serves
hyper-relevant
content
through
AI-powered
search.
It’s
available
to
add
on
top
of
any
website
to
power
the
search
box
with
lightning-fast
presentation
of
search
results,
surfacing
content
recommendations
selected
by
AI
or
curated
by
marketers
to
drive
engagement
and
conversion.
Taming
MarTech
ecosystem
complexity
Today
there
are
over
7,000
marketing
technologies
to
choose
from.
Every
brand
faces
the
challenge
of
assembling
a
tech
stack
that
meets
the
unique
needs
of
their
business
model,
market
and
customer
base.
To
help
Sitecore
customers
with
this
challenge
we’ve
launched
Sitecore
Connect
–
a
low-
/no-code
solution,
with
a
simple
drag
and
drop
UI,
that
allows
brands
to
seamlessly
connect
Sitecore
products
to
their
unique
ecosystem
via
thousands
of
out-of-the-box
connectors
and
automation
recipes.
To
help
brands
of
all
sizes
maximize
their
Martech
investment,
Sitecore
offers
a
portfolio
of
tools
and
services
to
ensure
the
long-term
success
of
their
digital
strategy.
Its
customer
success
program,
Sitecore
360,
spans
the
entire
software
implementation
lifecycle,
from
tech
training
and
adoption
to
professional
services
and
customer
support.
All
these
solutions
complement
XM
Cloud,
the
modern,
cloud-native
enterprise
CMS
at
the
linchpin
of
the
Sitecore
ecosystem.
We
believe
the
content
experience
is
the
customer
experience
and
brands
need
their
experiences
to
be
fast,
relevant,
and
global.
XM
Cloud
provides
all
the
benefits
of
a
leading
digital
experience
platform
that
meets
these
needs
without
the
overhead
or
hassle
of
maintaining
supporting
hardware
infrastructure.
This
enables
brands
to
quickly
implement
new
customer
experiences
through
simplified
design
and
deployment.
The
cloud-native
platform
also
ensures
that
marketing
teams
have
the
latest
technology
at
their
fingertips
every
time
they
log
on
–
with
new
innovations
being
added
all
the
time.
Over
the
past
year,
we’ve
doubled
down
on
delivering
innovative,
next-generation
tools
to
support
the
entire
content
lifecycle
–
from
strategy
to
delivery.
It’s
been
rewarding
to
see
how
the
industry
has
risen
to
the
challenges
of
the
rapid
shift
to
digital
and
met
the
accelerated
pace
of
customer
expectations.
It’s
clear
this
shift
will
have
a
lasting
impact
on
brands’
approaches
to
developing
and
delivering
positive
and
engaging
customer
experiences,
and
Sitecore
is
committed
to
helping
them
accomplish
their
goals.
To
learn
more
about
Sitecore’s
content
discovery
and
management
tools,
visit
us
here.
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