Ingesan embraces a new way to approach HRM with AI

So as they experience improved efficiency, accuracy, and personalization of services, excitement grows about the new opportunities AI offers to improve their performance and professional development. “It’s very important for us, before embarking on the implementation of AI, to identify and understand specific use cases that can benefit from this technology,” she says. “So it’s crucial to carefully select which initiatives offer the greatest potential for return on investment and operational improvement.”

So as lessons learned are concerned, Fuentes highlights the importance of interdepartmental collaboration, clear communication, and continuous staff training to ensure successful adoption and maximization of AI’s potential throughout the organization.

Looking back, Fuentes remembers navigating through different stages as part of the project roadmap. “At first we focused on the digitization of fundamental processes, such as digital signatures on documents and the automation of tasks, such as sending payrolls,” she says, a task that not only improves operational efficiency, but contributes to sustainability pursuits by reducing paper consumption. “At the same time, we invest in training and education of our staff in AI, with the aim of developing an organizational culture oriented toward innovation and continuous learning,” she adds. 

A strategic focus

The organization also began actively exploring the potential of gen AI to offer value-added services to employees and customers by creating personalized experiences, and automating processes to improve satisfaction and loyalty.

So using the Empath-IA program as a starting point, Ingesan is prioritizing the application potential of gen AI in the field of occupational risk prevention. This approach is based on recognizing the critical importance of health and safety in any organization, and being able to offer further value-added services.

“By applying generative AI to this field, we demonstrate our commitment to the safety and well-being of our employees and customers,” she says. “This not only strengthens our reputation as a responsible employer and supplier, but also differentiates us in an increasingly competitive market by offering innovative and future-oriented solutions, which represents a strategic step toward continuous improvement and operational excellence.”

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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