Confidential Google papers submitted in antitrust lawsuit reveal attempts to enforce boundaries on data collection
“Once more, the fundamental aspect is the safeguarding of privacy. We will never permit the dissemination of audiences formulated using Google data beyond the Google domain, nor the provision of detailed reports derived from those marketing transactions,” as stated. “External advertising technology providers or marketing agencies might then exploit these reports and the capability to initiate marketing campaigns from within their own platforms. We propose that the reports be distinctly branded as Google, or optionally customized with a different label by the partner.”
The papers also disclose that during that period, Google was beginning to understand the necessity of concentrating more on the activities of users online rather than their location. Google expressed its intention to emphasize “geo-targeting founded on weather/travel inquiries, rather than on IP address, car make/model/year, online retail product databases, user profiles/transactional data, and so forth.”
Google planners delineated these potentialities while analyzing endeavors by diverse firms that were drawing Google advertisers away.
About Author
