The Pivot: How MSPs can Turn a Challenge Into a Once-in-a-Decade Opportunity

Cybersecurity
is
quickly
becoming
one
of
the
most
significant
growth
drivers
for
Managed
Service
Providers
(MSPs).

The Pivot: How MSPs can Turn a Challenge Into a Once-in-a-Decade Opportunity

Cybersecurity
is
quickly
becoming
one
of
the
most
significant
growth
drivers
for
Managed
Service
Providers
(MSPs).
That’s
the
main
insight
from
a

recent
study

from
Lumu:
in
North
America,
more
than
80%
of
MSPs
cite
cybersecurity
as
a
primary
growth
driver
of
their
business.
Service
providers
have
a
huge
opportunity
to
expand
their
business
and
win
new
customers
by
developing
their
cybersecurity
offerings.

This
hardly
comes
as
a
surprise
since
the
demand
for
cybersecurity
is
in
full
swing
among
SMBs
and
larger
enterprises.
According
to

Gartner
,
“by
2025,
60%
of
organizations
will
use
cybersecurity
risk
as
a
primary
determinant
in
conducting
third-party
transactions
and
business
engagements.”

This
means
that
the
perception
around
security
is
transforming:
from
liability,
it’s
becoming
a
powerful
business
driver.
Of
course,
cybersecurity
continues
to
evolve
at
a
very
rapid
pace,
with
threats
emerging
every
day
and
the
stakes
getting
higher.
This
alone
can
fuel
the
perception
that
it
is
an
overwhelming
and
stressful
field,
especially
since
COVID-19
reshuffled
the
(IT)
world.

The
acceleration
of
cloud
adoption
and
hybrid
work,
scams,
phishing
messages,
and
endpoint
threats
are
all
concerns
for
companies
caring
for
their
customers.
It
is
also
undisputed
that
cybersecurity
is
a
critical
component
of
hybrid
work
environments.
The
pandemic
has
made
security
teams
more
aware
of
digital
risks
and
the
importance
of
strategic
defense,
security
planning,
and
risk
management.
Not
to
forget
the
struggle
to
hire
skilled
security
specialists
and
the
complexity
of
many
security
products.

Yet,
MSPs
are
uniquely
positioned
to
thrive
in
this
re-inventing
market.

According
to
the
2023
State
of
the
MSP

report
:

“Cybersecurity
is
still
a
very
large
area
for
growth.
While
services
for
ransomware
and
phishing/email
security
remain
the
top
focus
for
MSPs,
others
are
finding
further
growth
offering
services
around
expanding
reporting,
auditing,
training,
and
policy
building
for
clients.”

In
other
words,
MSPs
have
a
unique
opportunity
to
build
a
security
brand
by
better
serving
their
customers’
needs.
This
is
likely
to
become
a
key
business
differentiator
in
the
next
decade.

But
packaging
and
reselling
security
products
alone
is
not
going
to
cut
it.
They
need
to
transform
into
trusted
security
advisors.

Let’s
explain
what
it
will
take
for
service-oriented
companies
to
take
full
advantage
of
this
major
strategic
shift.

Building
a
competitive
advantage

MSPs
are
first
and
foremost
service
companies,
looking
to
help
their
customers
in
their
digital
operations.
Cybersecurity
is
an
expanding
field
with
lots
of
opportunities
to
create
valuable
services.

The
shift
to
the
cloud
and
digital
collaborative
workflows
has
resulted
in
a
significant
gap
in
security
coverage
in
many
industries,
resulting
in
inefficient
and
outdated
protective
measures.

This
is
even
true
in
software-driven
businesses:
the
rapid
adoption
of
DevOps
practices
has
created
numerous
security
grey
areas
lacking
in
monitoring
and
audit
capacities.

Not
only
that
but
in
the
past
few
years,
there
has
been
a
shift
in
the
way
cybercriminals
operate
worldwide.
We
are
observing
that
cyber
threats
are
focusing
on
enterprise
software
through
what
is
called

supply
chain
attacks
,
and
concentrate
their
efforts
on
high-leverage
entry
points,
such
as
employees
with
special
IT
rights
like
developers.

But
building
a
competitive
advantage
means
bringing
value
to
the
customers.
In
cybersecurity,
it
can
be
challenging
to
demonstrate
such
value.

So,
for
MSPs,
the
key
is
to
better
understand
what
are
the
challenges
that
security
leaders
are
facing
today,
and
then
to
build
on
that:


How
can
I
get
full
visibility
into
what
is
happening
in
my
environment?


How
can
I
detect
potential
misconfigurations
and
vulnerabilities?


How
can
I
prioritize
among
the
ever-growing
list
of
priorities?


How
can
I
quickly
and
efficiently
respond
to
threats
in
my
organization?


What
threats
are
unique
to
my
organization?

Then,
it’s
about
selecting
the
right
set
of
tools.
Tools
are
not
the
definitive
answers
to
these
questions.
They
are
what
will
allow
service
providers
to
gain
insight
into
their
customer’s
environments,
and
create
a
security
roadmap
to
mitigate
risk.

Operating
at
scale,
MSPs
will
have
to
prove
that
they
are
able
to
separate
the
signal
from
the
noise
(not
all
vulnerabilities
are
made
equal)
and
that
they
are
able
to
leverage
that
information
to
solve
the
issues
quickly
and
accurately.

Deploying
solutions
without
the
competence
to
operate
them
will
only
make
the
problem
worse.

Customers,
no
matter
their
size
or
their
industry,
will
expect
intelligence
and
tailor-fit
advice.

There
lies
a
unique
opportunity
to
re-think
security
as
a
process,
or
security
as
a
service.

Now
the
central
question
is:
how
to
stand
out?

Bring
value
by
finding
leaked
credentials
before
hackers

Scalability,
observability,
response
automation,
and
educational
value
will
allow
service
providers
to
bring
the
most
to
their
customers.
Advancing
in
the
field
of
cybersecurity
by
providing
exceptional
value
is
the
way
to
go.

GitGuardian
is
a
code
security
platform
specialized
in
detecting
leaked
credentials
(secrets)
in
source
code.
We
provide
a

solution

to
monitor
internal
source
code
repositories
that
integrates
natively
with
GitHub,
GitLab,
BitBucket,
and
Azure
Repos.

Hardcoded
secrets
are
a
soaring
problem
for
virtually
any
software-driven
company:
they
are
copied
and
shared
across
environments
with
little
to
no
control,
and
they
pose
a
major
threat
to
companies.
We
found
out

last
year

that
application
security
engineers
are
totally
overwhelmed
by
the
sheer
number
of
credentials
found
in
codebases:
3.4K
secrets
occurrences
on
average
per
engineer.

Building
on
this
audit
capacity
to
provide
SOC
analysts
with
actionable
insights
would
immediately
be
valuable
for
any
security
team.
You
can
start
using
the
platform
for

free
here
.

GitGuardian
also
offers
a
public
monitoring
capacity
to
determine
the
global
perimeter
of
a
company
on
GitHub.
More
than

6
million
secrets

were
found
in
2021
alone
by
our
detection
engine,
doubling
the
number
from
the
previous
year.
Many
of
these
credentials
are
corporate
secrets
made
publicly
available
by
mistake.

This
monitoring
capacity
allows
for
proactively
identifying
threats
and
protecting
companies
from
getting
breached.

If
you
are
ready
to
embrace
the
industry
move
towards
security-aware
advisory,

request
a
free
demo

to
start
auditing
your
customers’
perimeter
on
GitHub.

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