The Disturbing Privacy Concern of TikTok Pixel: An Innovative Study

Opting for marketing on TikTok emerges as the clear selection for brands aiming to engage with a youthful demographic, particularly for businesses in the tourism sector, with nearly half of American Generation Z individuals indicating their usage of the platform in organizing their trips. However, a certain digital travel marketplace appealing to young vacationers through advertisements on this trending video-sharing platform violated GDPR regulations due to misconfiguration by a collaborating third-party.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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