Salesforce
is
working
with
ChatGPT
creator
OpenAI
to
add
the
chatbot
sensation
to
its
collaboration
software
Slack,
as
well
as
to
bring
generative
artificial
intelligence
to
its
business
software
generally.
The
San
Francisco-based
company
said
technology
it
is
calling
EinsteinGPT
would
combine
its
proprietary
AI
with
that
of
outside
partners,
including
OpenAI,
to
help
businesses
generate
email
drafts,
customer-account
information
and
computer
code.
ChatGPT
also
would
integrate
with
Slack
to
help
users
summarize
conversation
threads
and
handle
other
queries.
The
move
reflects
a
race
among
technology
companies
to
outfit
their
tools
with
generative
AI,
which
can
create
new
text,
imagery
and
other
content
based
on
inputs
from
past
data.
Microsoft
has
announced
that
technology
from
OpenAI
–
a
company
in
which
it
is
investing
–
can
generate
meeting
notes
in
its
product
Teams,
as
well
as
suggest
email
replies
to
vendors
through
its
Viva
Sales
subscription.
Teams
competes
with
Slack.
Clara
Shih,
a
general
manager
at
Salesforce,
said
in
a
press
briefing
that
the
announcement
responded
to
demand
by
businesses
for
the
nascent
technology.
She
said
Salesforce’s
proprietary
data
and
AI
models
would
help
differentiate
its
offering.
Salesforce’s
generative
AI
tools
would
help
companies
“completely
reimagine
how
they
engage
with
their
customers,”
she
said.
Salesforce
also
announced
a
fund
to
invest
in
generative
AI
startups.
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