Salesforce may initiate charging for each artificial intelligence conversation

Salesforce, a provider of cloud-based customer relationship management (CRM) software, is considering a fresh pricing strategy that would necessitate clients to make payment for every AI discussion whenever Salesforce’s AI-driven services are utilized for communication, as detailed in The Register.

During discussions with stakeholders, the CEO of Salesforce Marc Benioff articulated his aspiration for the corporation to introduce 1 billion AI representatives into the user ecosystem using the Agentforce AI platform by the conclusion of the fiscal year 2026. He anticipates that the cost per conversation will hover around $2.

The pricing structure has been formulated to mirror the perceived value that Salesforce attaches to its AI offerings, and to grant customers enhanced adaptability.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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