Salesforce certification guide: Roles, paths, exams, cost, training, requirements

Salesforce
skills
are
among
the
most
sought-after
in
the
IT
industry
and
demand
is
soaring.
The
most
performant
CRM
system
today,
Salesforce
is
a
core
technology
for
digital
business,
and
its
associated
applications
and
ecosystem
help
make
it
in
a
leading
platform
for
those
seeking
a
lucrative
IT
career.

Salesforce
certification
is
an
excellent
path
for
acquiring
niche
knowledge
and
skills
to
push
your
IT
career
forward.
Salesforce’s
certification
scheme
changes
often,
and
its
paths
and
prerequisites
can
be
confusing.
Following
is
an
up-to-date
guide
on
certifications
that
Salesforce
offers
to
help
you
earn
a
competitive
edge
leading
to
new
opportunities.

Benefits
of
Salesforce
certifications

Salesforce
jobs
range
from
the
technical
(architects,
developers,
implementation
experts)
to
those
related
to
marketing
and
sales.
Each
role
varies
in
terms
of
the
required
depth
of
understanding
of
Salesforce
platform.

Earning
Salesforce
certifications
can
set
you
apart
for
lucrative
roles.
The
average
salary
for
an
entry-level
Salesforce
administrator
is
around
US$100,750,
and
senior
Salesforce
administrators
make
approximately
US$128,000,
according
to

Salesforce
Ben.

According
to
a
study
by
Indeed.com,
70%
of
Salesforce
developers
in
the
US
are
satisfied
with
their
salaries
given
the
cost
of
living
in
their
area.

Salesforce
certification
overview

Salesforce
certifications
are
based
on
a
role-based
scheme
centered
on
six
roles:
Administrator,
Architect,
Consultant,
Designer,
Developer,
and
Marketer.
Details
about
the
certifications
and
certification
paths
for
these
roles
are
available
below.

Salesforce
Administrator
certifications

Salesforce
administrator
certification
emphasizes
admin
functions,
including
defining
user
requirements,
customizing
the
platform,
and
helping
users
get
the
most
out
of
Salesforce.
The
certification
is
offered
at
two
levels:
Administrator
and
Advanced
Administrator.
Administrators
can
earn
additional
certifications
for
app
building,
CPQ
(configure
price
quote),
and
business
analysis
(see
below).

Salesforce
Administrator

A
Salesforce
Certified
Administrator
manages
and
maintains
an
organization’s
Salesforce
CRM
system.
This
includes
creating
and
modifying
user
accounts,
managing
data,
creating
and
maintaining
custom
fields
and
objects,
and
configuring
the
system
to
meet
organizational
needs.
The

Salesforce
Administrator
certification
demonstrates
a
candidate’s
in-depth
knowledge
of
the
platform’s
configuration
and
customization,
as
well
as
their
proficiency
with
the
platform’s
features.
To
earn
this
cert,
candidates
should
know
how
to
maintain
and
modify
Sales
Cloud
and
Service
Cloud
applications;
manage
users,
data,
and
security;
and
construct
dashboards,
reports,
and
workflows.

Salesforce
Advanced
Administrator

A
Salesforce
Certified
Advanced
Administrator
has
more
advanced
knowledge
and
experience
compared
to
a
Salesforce
Administrator.
They
handle
complex
tasks
such
as
customizing
the
platform,
configuring
advanced
security
features,
and
optimizing
performance
while
ensuring
the
platform
aligns
with
company
requirements
and
goals.
To
earn
the

Salesforce
Advanced
Administrator
certification,
candidates
should
understand
advanced
Salesforce
admin
capabilities
and
be
skilled
at
designing
advanced
reports,
dashboards,
and
automation
processes.

Salesforce
CPQ
Specialist

A
Salesforce
Certified
CPQ
Specialist
is
responsible
for
implementing
and
maintaining
the
Salesforce
CPQ
solution
for
an
organization,
ensuring
accurate
pricing
and
quotation
processes
while
providing
technical
support
to
streamline
sales
operations.
The

Salesforce
CPQ
Specialist
certification
demonstrates
a
candidate’s
ability
to
implement
Salesforce
CPQ
solutions,
design
and
build
quoting
flows
to
meet
customer
requirements,
and
troubleshoot
platform
issues.
A
candidate
who
earns
the
certification
will
have
proved
their
ability
to
build
bundle
configurations,
pricing,
output
documents,
and
renewals
and
amendments.

Salesforce
Architect
certifications

Salesforce
Architects
design
and
implement
solutions
on
the
Salesforce
platform
to
meet
specific
organizational
needs.
This
includes
managing
the
technical
aspects
of
Salesforce,
such
as
customizing
objects,
fields,
and
validation
rules,
as
well
as
developing
and
maintaining
integrations
with
other
systems.

Salesforce
Application
Architect

A
Salesforce
Certified
Application
Architect
designs
and
develops
custom
solutions
on
the
Salesforce
platform.
This
certification
requires
deep
understanding
of
Salesforce
features
and
functionality,
as
well
as
the
ability
to
model
a
role
hierarchy,
data
model,
and
appropriate
sharing
mechanisms.
While
there
is
no
cost
associated
with
this
certification,
to
earn
this
credential,
candidates
must
complete
all
four
certifications,
each
of
which
has
its
own
associated
exam
and
fee:

1. Salesforce
   Certified
   Data
   Architect
2. Salesforce
   Certified
   Sharing
   and
   Visibility
   Architect
3. Salesforce
   Certified
   Platform
   Developer
   I
   (see
   below
   under
   Salesforce
   Developer
   certification)
4. Salesforce
   Certified
   Platform
   App
   Builder
   (see
   below
   under
   Salesforce
   Developer
   certification)

Salesforce
Data
Architect

A
Salesforce
Certified
Data
Architect
designs
and
manages
the
data
architecture
and
data
integration
strategies
for
a
Salesforce
implementation,
ensuring
data
quality,
security,
and
integrity
to
support
business
requirements
and
drive
effective
decision-making.
To
earn
the

Salesforce
Data
Architect
certification,
candidates
should
be
able
to
design
and
implement
data
solutions
within
the
Salesforce
ecosystem,
such
as
data
modelling,
data
integration
and
data
governance. 

Salesforce
Sharing
and
Visibility
Architect

A
Salesforce
Certified
Sharing
and
Visibility
Architect
is
responsible
for
designing
and
implementing
the
access
controls,
sharing
models,
and
security
settings
in
Salesforce,
to
ensure
the
appropriate
sharing
of
data
within
an
organization
and
protection
of
sensitive
information.
The

Salesforce
Sharing
and
Visibility
Architect
certification
is
designed
for
architects,
analysts,
and
administrators
with
the
knowledge
and
skills
to
design
secure,
scalable
security
models
on
Force.com.
To
earn
this
certification,
a
candidate
should
be
good
at
communicating
technical
solutions
to
technical
stakeholders
and
ensuring
quality
and
success
through
a
structured
project
delivery
framework.

Salesforce
System
Architect
 

A
Salesforce
certified
System
Architect
focuses
on
the
overall
architecture
of
a
Salesforce
implementation,
including
the
design
of
custom
solutions,
data
architecture,
security,
performance,
and
scalability.
The
certification
emphasizes
testing,
governance,
and
integration
with
external
systems
within
an
organization’s
infrastructure.
While
there
is
no
cost
associated
with
this
certification,
to
earn
this
credential,
candidates
must
complete
all
four
certifications,
each
of
which
has
its
own
associated
exam
and
fee: 

1. Salesforce
   Certified
   Development
   Lifecycle and
   Deployment
   Architect
2. Salesforce
   Certified
   Identity
   and
   Access
   Management
   Architect
3. Salesforce
   Certified
   Integration
   Architecture
4. Salesforce
   Certified
   Platform
   Developer
   I
   (see
   below
   under
   Salesforce
   Developer
   certification)

Salesforce
Development
Lifecycle
and
Deployment
Designer

A
Salesforce
Certified
Development
Lifecycle
and
Deployment
Designer
designs
and
manages
the
development,
testing,
and
deployment
processes
for
Salesforce
projects.
The

Salesforce
Certified
Development
Lifecycle
and
Deployment
Architect
credential
is
designed
for
those
experienced
with
applying
DevOps,
Application
Lifecycle
Management,
and
governance
to
support
client
requirements.

Salesforce
Identity
and
Access
Management
Designer

A
Salesforce
Certified
Identity
and
Access
Management
Architect
designs
and
implements
security
and
access
controls
for
a
Salesforce
implementation.
The

Salesforce
Certified
Identity
and
Access
Management
credential
demonstrates
a
candidate’s
knowledge,
skills
and
capabilities
at
assessing
identity
architecture
and
designing
secure,
high-performance
access
management
solutions
on
Customer
360.

Salesforce
Integration
Architect

A
Salesforce
Certified
Integration
Architecture
designs
and
implements
integration
strategies
between
Salesforce
and
other
systems,
ensuring
seamless
data
exchange
and
the
optimization
of
business
processes
through
use
of
APIs,
middleware,
and
other
technologies.
The

Salesforce
Integration
Architect
credentials
exam
shows
a
candidate’s
fluency
in
effectively
communicating
technical
solutions
to
technical
stakeholders
and
providing
a
project
delivery
framework
that
ensures
quality
and
success.

Salesforce
B2B
Solution
Architect

A
B2B
(business-to-business)
Solution
Architect
designs
and
implements
solutions
for
businesses
that
operate
in
B2B
context,
leveraging
Salesforce
to
optimize
business
processes,
improve
customer
engagement,
and
drive
growth
for
the
organization.
Prerequisites
include
earning
Salesforce
Application
Architect
certification
(see
above).
Candidates
must
then
successfully
pass
the

Salesforce
B2B
Solution
Architect
exam,
which
tests
their
ability
to
architect
and
drive
multicloud
B2B
solutions
that
deliver
business
value
for
the
customer.

Salesforce
B2C
Solution
Architect

A
Salesforce
Certified
B2C
Solution
Architect
designs
and
implements
solutions
for
businesses
that
operate
in
a
B2C
(business-to-consumer)
context,
leveraging
Salesforce
to
enhance
customer
experiences,
improve
customer
relationships,
and
drive
growth.
Once
candidates
have
completed
the
three
prerequisite
certifications
(chart
below),
they
must
successfully
pass
the

Salesforce
B2C
Solution
Architect
exam,
which
tests
their
ability
to
design
and
implement
multicloud
solutions,
as
well
as
their
understanding
of
the
Salesforce
Customer
360
Vision
and
Platform.

Salesforce
B2C
Commerce
Architect

A
B2C
Commerce
Architect
designs
and
implements
commerce
solutions
for
businesses
that
operate
in
a
B2C
(business-to-consumer)
context.
The

B2C
Commerce
Architect
Certification
is
designed
for
candidates
who
have
expertise
in
designing
global
sites
that
support
multiple
brands
and
channels
using
standard
design
patterns
and
storefront
integrations.
Certification
also
designed
for
candidates
with
knowledge
of
the
commerce
ecosystem
and
solution
architecture,
including
primary
integrations
for
client
business
needs
and
process
flows. 

Salesforce
Heroku
Architect

A
Salesforce
Certified
Heroku
Architect
designs
and
implements
scalable,
secure,
high-performance
applications
on
Heroku,
leveraging
the
platform’s
capabilities
to
deliver
business-critical
solutions
for
the
organization.
The

Salesforce
Heroku
Architect
certification
is
targeted
for
a
Heroku
Consultant
or
Partner
who
understands
how
to
build
scalable
apps
on
Heroku
and
to
apply
Heroku
best
practices
within
the
enterprise,
as
well
as
how
to
integrate
Heroku
apps
with
Salesforce
via
database,
API,
and
event
systems.

Salesforce
Technical
Architect

A
Salesforce
Certified
Technical
Architect
designs
and
leads
the
implementation
of
complex,
enterprise-level
Salesforce
solutions
that
align
with
an
organization’s
business
objectives
and
technical
requirements.
Candidates
must
have
hands-on
experience
as
follows
before
taking
the
exam:

• Over
  five
  years
  of
  implementation
  experience,
  including
  development,
  across
  the
  full
  software
  development
  lifecycle
• Over
  three
  years
  of
  experience
  in
  an
  architect
  role
• Over
  two
  years
  of
  experience
  on
  the
  Lightning
  Platform
  with
  at
  least
  one
  of
  those
  in
  a
  lead
  architect
  role,
  implementing
  Salesforce
  applications
  and
  technologies

The
prerequisite
include
earning
the
Salesforce
Application
Architect
(see
above)
and
Salesforce
System
Architect
(see
above)
certifications
both
of
which
are
granted
after
all
respective
prerequisites
for
each
is
completed.

To
earn
the

Salesforce
Technical
Architect
certification
(post
completion
of
the
prerequisite
and
experience),
the
candidate
must
successfully
pass
the
Architect
Review
Board
Evaluation
(step
1)
and
the
Architect
Review
Board
Exam
(step
2).

Technical
Architect
Review
Board
Evaluation:
The
candidate
must
review
and
solve
a
hypothetical
situation
and
then
present
their
solution
to
a
panel
of
evaluators,
who
lead
a
question-and-answer
session
after
the
presentation.

Technical
Architect
Review
Board
Exam:

Salesforce
Consultant
certification

Salesforce
offers
10
certifications
for
customer-facing
consultants
who
design
and
implement
solutions
in
their
area
of
expertise.
In
addition
to
the
10
they
can
also
pursue
Salesforce
marketing
cloud
consultant
certification
covered
under
Salesforce
marketing
certifications

Salesforce
Business
Analyst

A
Salesforce
Certified
Business
Analyst
bridges
the
gap
between
business
requirements
and
technical
solutions,
using
their
knowledge
of
Salesforce
to
analyze,
design,
and
recommend
solutions
that
drive
success
for
the
organization.
The

Salesforce
Business
Analyst
Certification
tests
a
candidate’s
ability
to
capture
requirements,
collaborate
with
stakeholders,
and
support
the
development
of
solutions
that
drive
business
improvements.

Salesforce
Education
Cloud
Consultant

A
Salesforce
Certified
Education
Cloud
Consultant
designs
and
implements
solutions
for
the
education
industry
using
Salesforce
Education
Cloud.
The

Salesforce
Education
Cloud
Consultant
certification
demonstrates
that
a
candidate
has
experience
consulting
within
the
education
industry
and
has
expertise
in
Salesforce
applications,
including
the
knowledge
required
to
apply
several
applications
in
common
customer
scenarios.

Experience
Cloud
Consultant

A
Salesforce
certified
Experience
Cloud
Consultant
designs
and
implements
solutions
using
Salesforce
Experience
Cloud.
This
includes
leveraging
the
platform’s
features
to
enhance
customer
experiences
and
improve
business
processes.
The

Salesforce
Experience
Cloud
Consultant
certification
is
for
candidates
with
experience
consulting
on
Experience
Cloud
in
a
customer-facing
role
and
can
troubleshoot
and
solve
platform
issues.

Salesforce
Field
Service
Consultant

A
Salesforce
Field
Service
Consultant
implements
and
optimizes
the
Field
Service
module
within
the
Salesforce
Service
Cloud.
This
includes
working
with
clients
to
design
and
configure
FSL
for
their
field
service
operations,
such
as
scheduling,
dispatch,
and
mobile
workforce
management,
and
providing
ongoing
support
to
ensure
continued
success
with
Field
Service.
The

Salesforce
Field
Service
Consultant
certification
recognizes
professionals
who
design
Salesforce
solutions
for
customers
and
who
administer
and
configure
Salesforce
applications
on
customer
premises.

Salesforce
Nonprofit
Cloud
Consultant

A
Salesforce
Nonprofit
Cloud
Consultant
plays
a
critical
role
in
helping
nonprofit
organizations
to
utilize
Salesforce
for
managing
their
operations.
The
role
involves
consulting
with
clients
to
understand
their
needs,
customizing
Salesforce
to
meet
those
needs,
providing
training
and
support,
and
ensuring
that
the
platform
is
being
used
effectively
and
efficiently
to
support
organizational
goals.
Candidates
with

this
credential
can
successfully
design
and
implement
Nonprofit
Cloud
solutions
that
contribute
to
long-term
customer
success.

OmniStudio
Consultant

A
Salesforce
OmniStudio
Consultant
creates
and
implements
solutions
using
Salesforce
OmniStudio,
 working
with
clients
to
understand
their
business
requirements
and
customizing
the
platform
to
meet
those
needs.
The

Salesforce
OmniStudio
Consultant
certification
is
ideal
for
candidates
with
at
least
one
year
of
Salesforce
experience
in
one
or
more
roles
such
as
Business
Analyst;
Business
Consultant;
Solution
Architect;
Delivery
Manager/Director;
Project,
Product,
or
Program
Manager;
or
UX
Designer

Salesforce
Pardot
Consultant

A
Salesforce
Pardot
Consultant
helps
organizations
maximize
their
investment
in
the
Salesforce
Pardot
marketing
automation
platform,
working
with
clients
to
understand
their
needs
and
leveraging
use
the
platform
to
optimize
lead
generation.
The

Salesforce
Pardot
Consultant
certification
is
for
professionals
experienced
with
implementing
Pardot
and
who
can
explain
Salesforce
administration
concepts
that
relate
to
Pardot
features.

Salesforce
Sales
Cloud
Consultant

A
Salesforce
Sales
Cloud
Consultant
helps
organizations
leverage
Salesforce
Sales
Cloud
to
manage
their
sales
processes.
This
includes
configuring
and
customizing
the
platform,
providing
training
and
support
to
users,
and
implementing
best
practices
for
sales
management.
To
earn
the

Salesforce
Sales
Cloud
Consultant
certification,
candidates
must
be
able
to
design
and
implement
Sales
Cloud
solutions,
including
application
and
interface
design,
and
be
able
to
manage
and
design
analytics
for
tracking
purposes.

Service
Cloud
Consultant 

A
Salesforce
Service
Cloud
Consultant
designs
and
implements
solutions
for
a
company’s
customer
service
using
Salesforce
Service
Cloud,
working
with
clients
to
understand
their
business
requirements
and
configuring
the
platform
to
suit
their
needs.
This

Salesforce
Service
Cloud
Consultant
certification
recognizes
individuals
who
design
solutions
for
contact
centers,
as
well
as
analytics
solutions
for
metric
tracking.
This
credential
proves
that
you
can
design,
build,
and
implement
Service
Cloud
functionality.

Saleforce
Tableau
CRM
&
Einstein
Discovery
Consultant

A
Salesforce
Tableau
CRM
&
Einstein
Discovery
Consultant
helps
organizations
use
Salesforce
CRM,
Tableau,
and
Einstein
Discovery
tools
to
manage
customer
relationships,
visualize
and
analyze
data,
and
make
informed
business
decisions.
The
consultant
provides
implementation,
customization,
and
integration
expertise
in
these
technologies,
as
well
as
training
and
support.
The

Tableau
CRM
&
Einstein
Discovery
Consultant
credential
is
intended
for
individuals
experienced
with
data
ingestion
processes,
security
and
access
implementations,
and
dashboard
creation.

Salesforce
Marketing
certification

Salesforce
also
offers
certifications
aimed
at
marketing
professionals,
including
two
for
Salesforce’s
B2B
marketing
automation
platform
Pardot.
In
addition
to
the
detailed
certifications
below,
Salesforce
Marketeers
can
also
pursue
Marketing
Cloud
Developer
certifications
(covered
under
Salesforce
Developer
Certification)
and
Pardot
Consultant
certification
(covered
under
Salesforce
Consultant
Certification).

Salesforce
Marketing
Cloud
Administrator

A
Salesforce
Marketing
Cloud
Administrator
manages
and
configures
Salesforce
Marketing
Cloud
to
meet
the
organization’s
marketing
automation
and
communication
needs.
This
involves
setting
up
email
templates,
managing
data,
configuring
integrations,
and
monitoring
performance.
The

Salesforce
Marketing
Cloud
Administrator
certification
tests
a
candidate’s
ability
to
execute
administrative
functions
within
Marketing
Cloud
in
accordance
with
business
requirements.

Salesforce
Marketing
Cloud
Consultant

A
Salesforce
Marketing
Cloud
Consultant
helping
organizations
use
Salesforce
Marketing
Cloud
to
achieve
their
marketing
goals,
by
identifying
client
needs,
designing
and
implementing
solutions,
and
providing
ongoing
support
and
training.
To
earn
the

Marketing
cloud
consultant
certification
candidates
must
be
able
to
configure
and
implement
Salesforce
Marketing
Cloud
Email
application
tools
and
troubleshoot
platform
issues
and
should
be
able
to
provide
solutions
to
execute
both
tactical
and
strategic
email
campaigns.

Salesforce
Marketing
Cloud
Email
Specialist

A
Salesforce
Certified
Marketing
Cloud
Email
Specialist
designs,
executes,
and
optimizes
email
marketing
campaigns
using
Salesforce
Marketing
Cloud,
ensuring
the
effective
delivery
of
targeted
and
relevant
messages
to
drive
engagement
and
improve
business
outcomes.
The

Salesforce
Certified
Marketing
Cloud
Email
Specialist
certification
is
designed
for
individuals
who
can
demonstrate
knowledge,
skills,
and
experience
in
email
marketing
best
practices
in
the
areas
of
content
creation,
subscriber
and
data
management,
delivery,
and
analytics
within
the
Marketing
Cloud
Email
application.

Salesforce
Pardot
Specialist

A
Salesforce
Pardot
Specialist
manages
and
optimizes
a
company’s
use
of
the
Salesforce
Pardot
marketing
automation
platform.
This
includes
configuring
and
customizing
the
platform
to
meet
business
needs,
creating
and
executing
marketing
campaigns,
analyzing
and
reporting
on
campaign
performance,
and
ensuring
the
platform
is
integrated
with
other
sales
and
marketing
tools.
To
earn
the

Pardot
Specialist
certification,
candidates
should
be
able
to
design
and
build
marketing
campaigns
within
Pardot
and
be
versed
with
email
marketing,
lead
generation,
and
lead
qualification.

Salesforce
Designer
certification

Salesforce
offers
two
certifications
under
the
Designer
credentials:
one
centered
around
User
Experience
and
the
other
around
Strategy
Designing.

Salesforce
User
Experience
Designer

A
Salesforce
User
Experience
(UX)
Designer
designs
and
improves
the
UI
and
overall
experience
of
Salesforce.
This
includes
conducting
user
research,
prototyping,
testing,
and
creating
user-centered
design
solutions
to
meet
business
requirements.
The

User
Experience
(UX)
Designer
credential
is
for
candidates
who
have
a
baseline
knowledge
of
problem-solving
and
design
using
core
UX
concepts
and
who
are
able
to
use
Force.com’s
core
features.

Salesforce
Strategy
Designer

Salesforce
Strategy
Designer
helps
create
and
visualize
sales
and
customer
success
strategies
with
Salesforce.
The
designer
addresses
challenges
at
the
system
level,
maps
out
ecosystems,
aligns
stakeholders
across
organizations,
and
incorporates
user
insights
to
drive
innovation.
The

Salesforce
Strategy
Designer
Certification
validates
candidates’
ability
to
design
systems-level
solutions
toward
desired
business
and
user
outcomes.
Candidates
with
this
credential
also
have
the
expertise
to
lead
innovation
across
product
lifecycles.

Salesforce
Developer
certifications

Salesforce
developer
credentials
are
for
professionals
who
build
custom
applications
on
the
Force.com
platform.
This
track
includes
the
Salesforce
Certified
Platform
Application
Builder,
which
can
also
be
applied
to
the
Salesforce
Administrator
track.
There
are
two
types
of
developer
certifications:
the
two-tiered
platform
developer
credentials
and
one
aimed
at
developing
ecommerce
solutions.

Salesfoce
B2C
Commerce
Developer

A
Salesforce
B2C
Commerce
Developer
designs,
builds,
and
maintains
the
e-commerce
platform
for
businesses
to
interact
with
their
customers.
They
create
custom
functionality
and
integrate
the
platform
with
other
systems
to
enhance
the
customer
experience
and
drive
sales.
Candidates
should
be
experienced
full-stack
developers
for
Salesforce
B2C
Commerce
Digital.
The

B2C
Commerce
Developer
certification
is
geared
toward
those
adept
at
setting
up
the
development
environment,
working
with
the
digital
data
model,
working
with
site
content,
using
Salesforce
Business
Manager
to
perform
site
configuration
tasks,
using
scripts
to
extend
site
business
logic,
interacting
with
external
applications,
optimizing
site
performance,
and
troubleshooting.

Salesforce
Industries
CPQ
Developer

A
Salesforce
Industries
CPQ
Developer
customizes
and
implements
Salesforce
CPQ
solutions
for
clients
in
industries
such
as
Manufacturing,
Healthcare,
and
Financial
Services.
They
work
to
streamline
the
quoting
and
proposal
process
by
automating
pricing,
discounts,
and
product
bundles
while
ensuring
compliance
with
industry
regulations.
The
Industries
CPQ
Developer
certification
is
created
for
candidates
who
have
experience
developing
configure,
price,
quote
applications
for
Salesforce
Communications,
Media,
and
Energy
&
Utilities
Clouds.

Salesforce
JavaScript
Developer
I

A
Salesforce
JavaScript
Developer
I
creates
and
implements
custom
JavaScript
code
within
Salesforce
to
meet
specific
business
needs,
using
JavaScript,
Apex,
and
other
programming
languages
to
build,
test,
and
deploy
custom
applications,
automations,
and
integrations.
This

Salesforce
JavaScript
Developer
I
certification
is
intended
for
candidates
owning
the
knowledge,
skills,
and
experience
developing
front-end
and/or
JavaScript
applications
for
the
web
stack.
The
certification
comprises
two
parts:
the
JavaScript
Developer
I
exam
and
the
Lightning
Web
Components
Specialist

Superbadge,
which
vets
hands-on
Lightning
Web
Component
development
skills.

Salesforce
Marketing
Cloud
Developer

A
Salesforce
Marketing
Cloud
Developer
designs
and
implements
marketing
automation
solutions
using
Salesforce
Marketing
Cloud,
working
with
stakeholders
to
understand
business
requirements
and
to
design
effective
marketing
campaigns.
The

Salesforce
Marketing
Cloud
Developer
certification
is
designed
for
candidates
who
can
develope
effective,
personalized
marketing
assets
such
as
emails,
landing
pages,
and
forms
leveraging
HTML,
CSS,
and
AMPscript.
To
earn
this
cert,
candidates
should
be
proficient
in
SQL
and
have
experience
using
Marketing
Cloud
APIs.

Salesforce
OmniStudio
Developer

A
Salesforce
OmniStudio
Developer
designs,
develops,
and
maintains
custom
applications
using
Salesforce
Lightning,
Apex,
and
Visualforce.
They
also
create,
configure,
and
customize
components
in
Salesforce
OmniStudio.
This

Salesforce
OmniStudio
Developer
credential
demonstrates
a
candidate’s
ability
to
develop
cloud
applications
with
OmniStudio
declarative
development
tools,
including
FlexCards,
OmniScripts,
Integration
Procedures,
DataRaptors,
Expression
Sets
and
Decision
Matrices,
and
Industry
Consoles.

Salesforce
Platform
Application
Builder

A
Platform
App
Builder
creates
custom
applications
leveraging
tools
such
as
Apex,
Visualforce,
and
Lightning
components.
The

Salesforce
Platform
App
Builder
certification
is
for
individuals
who
want
to
exhibit
their
skills
in
designing,
building,
and
deploying
custom
applications
on
the
Lightning
Platform,
including
creating,
managing,
and
updating
data
models,
application
security,
business
logic,
and
process
automation.

Salesforce
Platform
Developer
I

A
Platform
developer
creates
and
deploys
business
logic
and
UIs
using
the
programmatic
capabilities
of
Lightning.
The

Salesforce
Platform
Developer
I
credential
is
intended
for
individuals
experienced
in
building
custom
applications
on
Lightning.

Salesforce
Platform
Developer
II

A
Salesforce
Platform
Developer
II
builds
custom
solutions
using
Apex,
Visualforce,
and
other
programming
languages.
They
play
a
crucial
role
in
designing,
coding,
testing,
and
deploying
complex
business
requirements
to
meet
the
needs
of
the
organization.
To
achieve
the

Salesforce
Platform
Developer
II
certification
candidates
must
be
experts
in
the
advanced
programmatic
capabilities
of
the
Force.com
platform
and
data
modelling
so
they
can
develop
complex
business
logic
and
interfaces
on
the
platform.
The
certification
involves
a
multiple-choice
exam,
a
programming
assignment,
and
an
essay
exam.
To
pass,
candidates
must
be
able
to
design,
develop,
test,
and
deploy
maintainable,
robust,
and
reusable
programmatic
solutions
following
Apex
design
patterns
and
object-oriented
best
practices.

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