The Recognition Group has announced the launch of its new integrated agency, Sovereign, dedicated to serving the defence and aerospace industry sectors in Australia. In response to increasing government attention on fostering sovereign industrial capabilities, Sovereign promises to optimise the presentation and communication of both domestic and international suppliers within these critical sectors.
The origin of Sovereign identifies a need for suppliers in the defence and aerospace sector to effectively articulate their value, particularly for those not yet well established within the industry. This enhancement adds another component to The Recognition Group’s already comprehensive portfolio of marketing and public relations (PR) agencies, including Recognition PR, Write Away Communication, and Outsource. The Group’s agencies mainly cater to business-to-business (B2B) sectors such as IT and the built environment.
Explaining the rationale behind Sovereign’s launch, Adam Benson, CEO, said, “We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness. There is intense government focus on building our sovereign industrial capabilities.” Benson highlighted the importance of Australia becoming equipped with the tools, people, and processes necessary, independent of complex international supply chains, in achieving its defence objectives. The role of Sovereign comes into play in ensuring that local and international suppliers can confidently present their offerings to the government and their supply chain peers.
Benson further stressed the crucial need for suppliers in the defence and aerospace sectors to communicate their value clearly. “Their solutions could prove critical in the coming months and years,” he noted, citing the far-reaching impact of low-cost air and maritime drones currently used on battlefields.
Sovereign leverages over 30 years of expertise from The Recognition Group’s agencies. The new firm is committed to supporting organisations in the defence and aerospace sector selling technical, high-value products and services. Sovereign’s extensive offer spans digital marketing, brand and lead generation programmes, media relations and thought leadership, media training, web development, and graphic and digital design with artificial intelligence (AI) capabilities.
As the concluding note on Sovereign’s launch, Benson stated, “Sovereign fills a significant gap in the market. Its comprehensive marketing solutions stand alone as required or integrate into PR programs, giving organisations scalable resources to deliver high-quality marketing campaigns and materials at pace.”
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