Proofpoint Unveils New Simplified Partner Program to Accelerate Channel Growth
Proofpoint
Element
Partner
Program
strengthens
resellers’
position
and
market
opportunity
with
enhanced
sales
and
marketing
development
resources,
benefits,
incentives,
and
training
support
SUNNYVALE,
Calif.,
February
15,
2023
–
Proofpoint,
Inc.,
a
leading
cybersecurity
and
compliance
company, today
announced
its
new
partner
program
to
empower
the
channel
to
drive
sales,
enhance
customer
relationships,
and
bolster
additional
revenue
streams.
The
Proofpoint
Element
Partner
Program
strips
away
the
complexity
often
associated
with
many
current
partner
programs,
enabling
thousands
of
Proofpoint
managed
service
providers
(MSPs),
managed
security
service
providers
(MSSPs),
distributors,
and
value-added
resellers
(VARs)
to
tap
into
the
company’s
growing
cybersecurity
and
compliance
platform
portfolio
to
build
their
business
and
power
their
revenues.
“We
built
Proofpoint
Element
from
the
ground
up
based
on
extensive
feedback
from
our
channel
partners,”
said
Joe
Sykora,
senior
vice
president,
global
channel
and
partner
sales,
Proofpoint.
“Far
too
many
partner
programs
are
bogged
down
by
unnecessary
complexity,
and
that’s
why
we’re
excited
to
bring
a
simplified,
modern,
and
clear-to-understand
program
that
adds
true
partner
value.
We’re
bolstering
our
investment
in
the
people,
platforms,
and
tools
that
strengthen
our
partners’
overall
position
and
market
opportunity.”
Proofpoint
Element
offers
a
simplified
structure
with
two
tiers,
“Core”
and
“Elite”,
accompanied
by
clear,
enhanced
benefits.
With
a
defined
path
to
Elite
status,
all
Proofpoint
channel
ecosystem
partners
can
differentiate
their
services
to
match
market
needs.
The
newly
revamped
program
also
provides
the
channel
with
the
tools
they
need
to
grow
their
customer
relationships
while
achieving
higher
win
rates
through
extensive
sales
enablement,
convenient
training
resources,
marketing
development,
and
technical
support,
including:
-
Core
Tier:
All
channel
partners
–
whether
MSPs,
MSSPs,
or
VARs
–
start
at
the
Core
tier.
Minimum
requirements
are
needed
to
maintain
Core
status,
and
Core
partners
receive
multiple
benefits
to
sell
and
support
Proofpoint
solutions,
such
as
deal
registration,
sales
certifications,
technical
training,
and
rewards. -
Elite
Tier:
As
part
of
the
premium
tier,
Elite
channel
partners
meet
the
most
rigorous
revenue
goals,
invest
in
sales
and
technical
training,
and
actively
promote
Proofpoint
solutions.
In
return,
Elite
tier
partners
receive
significant
deal
registration
discounts,
a
dedicated
Channel
Account
Manager,
priority
in
available
marketing
fund
allocation,
and
several
other
top
tier
benefits.
They
may
also
benefit
from
a
Value
Incentive
Rebate
based
on
revenue
growth
commitments
signed
on
a
joint
yearly
business
plan.
Partners
can
also
consider
specializing
in
Information
Protection
—
with
product
focus
areas
such
as
CASB,
Endpoint
DLP
or
Insider
Threat
Management
—
or
Proofpoint
Security
Awareness
training.
Key
Benefits
of
the
Proofpoint
Element
Partner
Program
include:
-
Updated
discounting
structure
and
additional
partner
protection -
Opportunity
for
partners
to
add
their
own
set
of
services
on
top
of
Proofpoint’s
best-in-class
technology
to
increase
profitability,
recurring
revenue
and
customer
loyalty -
Enhanced
tools
to
help
partners
operate
more
efficiently,
reliably,
and
scale
quickly -
Prioritized
provisioning,
shortening
time
of
deployment
to
bolster
customer
satisfaction -
Specialized
paths
with
increased
focus
on
partner
capabilities
and
added
resources,
including
lab
access -
Assigned
team
of
portfolio
experts
to
help
with
business
planning,
customer
conversations,
and
go-to-market
strategy -
Extensive
partner
education,
sales
enablement,
and
technical
resources
and
support -
Marketing
support
including
marketing
development,
such
as
personalized
content
and
custom
campaigns,
and
access
to
expert
Proofpoint
Channel
Account
Managers,
Channel
Marketing
Managers,
global
program
managers,
and
Field
Marketing
Managers
to
build
brand
awareness,
generate
more
leads
and
scale
business -
Dedicated
A/B
environments
for
internal
testing,
training
and
customer
demos
Partner
Quotes
-
“Proofpoint’s
focus
on
providing
extensive
information
protection
capabilities,
with
key
cybersecurity
product
integrations,
resonates
and
aligns
with
how
we
think
about
data
being
central
to
everything
we
do
in
security.
Our
incredible
channel
team
and
the
entire
Proofpoint
organization
supports
our
combined
ability
to
guide
strategy
while
providing
elite
engineering
services
to
our
joint
clients,
helping
them
better
protect
their
information,
protect
against
threats,
and
meet
compliance
requirements.”Janel
Schalk,
head
of
security
enablement
and
sales,
Trace3 -
“Partner-centric
vendors
like
Proofpoint
need
to
continue
to
innovate
their
partner
program
to
collectively
drive
profitable
business
for
themselves
and
their
partners.
I
am
pleased
to
see
the
development
of
the
program,
which
is
in
lockstep
with
Proofpoint’s
technical
innovation
and
market
leadership.”Craig
Tamlin,
general
manager,
Lumen
IT -
“We’re
grateful
for
the
strong
strategic
partnership
we’ve
established
with
Proofpoint
over
the
years.
As
an
Elite
channel
partner,
we’re
looking
forward
to
leveraging
this
new
Element
Partner
Program
to
enable
our
team
and
better
serve
our
customers.”Alon
Zvi
Goldberg,
chief
technology
officer,
iON
United
-
“Proofpoint’s
Element
Partner
Program
will
enable
us
to
further
differentiate
ourselves
in
a
competitive
cybersecurity
market
and
build
a
Proofpoint-powered
services
platform.
Specialisations
will
allow
us
to
complement
our
multi-vendor
security
portfolio
with
clear
capabilities.
This
will
further
improve
our
long-standing
relationship
with
Proofpoint.”
Mathias
Schick,
director
of
business
development
security,
Bechtle
For
more
about
the
Proofpoint
Element
Partner
Program,
please
visit:
https://partners.proofpoint.com/English/
###
About
Proofpoint,
Inc.
Proofpoint,
Inc.
is
a
leading
cybersecurity
and
compliance
company
that
protects
organizations’
greatest
assets
and
biggest
risks:
their
people.
With
an
integrated
suite
of
cloud-based
solutions,
Proofpoint
helps
companies
around
the
world
stop
targeted
threats,
safeguard
their
data,
and
make
their
users
more
resilient
against
cyber
attacks.
Leading
organizations
of
all
sizes,
including
75
percent
of
the
Fortune
100,
rely
on
Proofpoint
for
people-centric
security
and
compliance
solutions
that
mitigate
their
most
critical
risks
across
email,
the
cloud,
social
media,
and
the
web.
More
information
is
available
at
www.proofpoint.com.
Connect
with
Proofpoint: Twitter | LinkedIn | Facebook | YouTube
Proofpoint
is
a
registered
trademark
or
tradename
of
Proofpoint,
Inc.
in
the
U.S.
and/or
other
countries.
All
other
trademarks
contained
herein
are
the
property
of
their
respective
owners.
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