Hospitals Sued for Using Meta’s Ad-Tracking Code, Violating HIPAA

Two
hospital
networks
in
Louisiana
are
being
hauled
to
court
in
a
pair
of
class-action
lawsuits
that
accuses
the
hospitals
of
deploying
Meta
Pixel
ad-tracker
code
and
sharing
sensitive
medical
data

<div>Hospitals Sued for Using Meta's Ad-Tracking Code, Violating HIPAA</div>

Two
hospital
networks
in
Louisiana
are
being
hauled
to
court
in
a
pair
of
class-action
lawsuits
that
accuses
the
hospitals
of
deploying
Meta
Pixel
ad-tracker
code
and
sharing
sensitive
medical
data
with
Facebook
in
violation
of
the
US
Health
Insurance
Portability
and
Accountability
Act
(HIPAA).

LCMC
Health
Systems
and
Willis-Knighton
Health
Systems
are
being
accused
of
deploying
the
Meta
Pixel
code
on
their
sites,
which
shared
information
with
Facebook
—
including
medical
conditions,
prescriptions,
doctors’
names,
and
prior
appointment
history
—
so
patients
could
be
targeted
for
advertising,
according
to
the
law
firm
behind
the
action,
Herman
Herman
&
Katz.

“We
are
learning
more
and
more
about
this
shocking
breach
of
trust
as
our
investigation
continues,”
Herman
Herman
&
Katz
partner
Stephen
Herman
said

in
a
statement

about
the

data
privacy

lawsuits.
“This
was
a
gross
invasion
of
privacy
that
went
on
for
years.”

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