Hacking Food Labeling Laws
This article talks about new Mexican laws about food labeling, and the lengths to which food manufacturers are going to ensure that they are not effective. There are the typical high-pressure lobbying tactics and lawsuits. But there’s also examples of companies hacking the laws:
Companies like Coca-Cola and Kraft Heinz have begun designing their products so that their packages don’t have a true front or back, but rather two nearly identical labels—except for the fact that only one side has the required warning. As a result, supermarket clerks often place the products with the warning facing inward, effectively hiding it.
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Other companies have gotten creative in finding ways to keep their mascots, even without reformulating their foods, as is required by law. Bimbo, the international bread company that owns brands in the United States such as Entenmann’s and Takis, for example, technically removed its mascot from its packaging. It instead printed the mascot on the actual food product—a ready to eat pancake—and made the packaging clear, so the mascot is still visible to consumers.
Sidebar photo of Bruce Schneier by Joe MacInnis.
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