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On
May
17,
2023,
the
Federal
Trade
Commission
issued
a
consumer
alert
regarding
the
Premom
Ovulation
Tracker
app
(“Premom”)
sharing
sensitive
information
with
third
parties
without
users’
permission.
According
to
the
alert,
Premom
is
a
free
app
that
is
marketed
as
an
accurate
fertility
calendar,
which
can
be
used
to
assist
users
who
are
trying
to
become
pregnant.
Premom
allows
users
to
log
their
periods
and
upload
information,
such
as
ovulation
test
strips.
Users
are
also
able
to
import
health
data
from
other
devices
or
apps,
such
as
importing
recorded
temperatures
from
Bluetooth
thermometers.
This
information
can
then
be
analyzed
by
Premom
to
predict
the
next
ovulation
cycle
to
assist
users
in
becoming
pregnant.
Easy
Healthcare
is
the
company
behind
Premom.
According
to
the
FTC,
Easy
Healthcare
violated
the
Health
Breach
Notification
Rule
when
it
shared
users’
personally
identifiable
health
information
with
other
companies
without
telling
users.
These
companies
include
marketing
and
analytics
companies,
which
collect
information
from
users
by
integrating
their
SDKs
onto
the
Premom
app,
which
then
track
users’
interactions
with
the
app
and
other
identifiable
information.
The
FTC
has
announced
that
Easy
Healthcare
has
agreed
to
settle
the
FTC’s
charges
and
has
agreed
to
limit
how
the
company
shares
users’
information
and
also
tell
users
how
their
personal
information
will
be
used.
This
is
the
FTC’s
second
enforcement
action
involving
the
Health
Breach
Notification
Rule
this
year.
In
February,
the
FTC
announced
a
settlement
with
telehealth
and
prescription
drug
discount
provider
GoodRx
Holdings
Inc.
for
failure
to
notify
users
about
the
company’s
unauthorized
disclosure
of
their
personally
identifiable
health
information
to
Facebook,
Google
and
others.
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