Facial Scanning by Burger King in Brazil

4 months ago AndyC

Facial Scanning by Burger King in Brazil
In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”
Burger King in Brazil is almost there, offering discounts in exchange for a facial scan.

Facial Scanning by Burger King in Brazil

In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd.

Tags: biometrics, Brazil, face recognition, marketing

Sidebar photo of Bruce Schneier by Joe MacInnis.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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