Cybersecurity Awareness Month 2025: When seeing isn’t believing

Deepfakes are blurring the line between real and fake and fraudsters are cashing in, using synthetic media for all manner of scams

29 Oct 2025

Can you tell what’s real online? It’s become increasingly difficult as advances in AI and deepfake technology can help anyone create eerily convincing videos, images, and audio. Scammers waste no time cashing in, using AI-powered media for all manner of scams. For example, they increasingly deploy deepfake versions of well-known figures to promote bogus investment opportunities or create deepfake nudes from people’s benign photos in order to extort money from them. Businesses aren’t spared either, as synthetic voices and videos are being used to trick employees into wiring corporate money to criminals.

Watch the video with ESET Chief Security Evangelist Tony Anscombe to learn more about how you can sharpen your defenses against deepfakes. This video closes out our series of videos marking Cybersecurity Awareness Month, so don’t miss out on the other instalments in the series that looked at the human element in cybersecurity, authentication, software patching, the ransomware threat and shadow IT. Also, why not learn more about ESET’s cybersecurity awareness training?

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About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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