Bendigo and Adelaide Bank is set to overhaul its business, agribusiness and third-party divisions as it prepares to launch a new mortgage origination system.
Set to go live this December, the bank has selected the Salesforce Financial Services Cloud offering to underpin the digital transformation.
The bank expects the move will allow it to boost customer experience and improve productivity.
Under the move, the bank will merge technology stacks, implement automation and build a better tailored digital self-service capability.
The work forms part of Bendigo and Adelaide Bank’s wider transformation strategy, under which it recently modernised its digital banking system to run on Google Cloud, resulting in a faster rollout of new features.
Bendigo and Adelaide Bank’s chief customer officer for business and agribusiness Adam Rowse said the bank puts “customers at the centre of everything we do”.
He added that “bringing in Salesforce will help us in our mission to continuously innovate and differentiate our offering in market.”
“This transformation is a crucial enabler for our business, empowering our bankers to devote more time to delivering better outcomes for, and building deeper relationships with our customers,” Rowse said in a statement.
Bendigo and Adelaide Bank general manager for third party banking Darren Kasehagen also said the bank is “excited” to go live with the customer and partner relationship management capability from next month.
“The technology will provide our partners and our staff with more efficient and personalised experiences and ultimately allow us to help more customers more effectively,” Kasehagen said.
“Salesforce is one component of our overall transformation journey that will culminate with the launch of the Bendigo Bank offering through our broker channel and the launch of a brand-new mortgage origination system.”
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