Apple’s folding iPhone has already launched – in your head

I don’t think so. Perhaps because, as the “father of public relations”, Edward Bernays said in his seminal book, “Propaganda”: “No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership. If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards. If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently. Propaganda will never die out.”

Up next

We’re all expecting Apple to introduce new iPhones on Sept. 9. These will include the first ever folding iPhone, which will be available initially in the US only, and will deliver a high-end premium experience, though there may be some reservations around the camera. We’re also expecting a $100 price bump on other iPhones — but by the time the price increase is announced, we will already have come to terms with it. 

What’s coming next in the iPhone hype-cycle? Well, that will be news of the 20th anniversary glass iPhone, which is already up to wave three in the reporting cycle. Interested in following Apple’s news machinery? Sign up to my daily newsletter.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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