The CEO of Hexnode: Corporations should prepare for app installation from unofficial sources

Changing dynamics in the app ecosystem

It is certain that once the sideloading platforms emerge in Europe, the individuals operating them will make concerted efforts to persuade Apple’s customers to buy products from these platforms.

In order to achieve this, they will employ a variety of strategies, such as securing exclusive agreements for app distribution, offering discounts on purchases, and launching targeted marketing campaigns. Initially, these platforms will focus on acquiring users rather than generating sales, aiming to convince individuals to provide their credit card information for transactions. (Moreover, they will expect those who make purchases to become more involved with time.)

This implies that the landscape will be both competitive and appealing, even if the consumers themselves may not fully comprehend the ongoing changes.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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