United States proposes separating Chrome and Android to disrupt Google’s dominance
“Google properly argued that it generates revenue by offering its products essentially for free, but profits from granting access and the capability for publishers and advertisers to reach targeted individuals by utilizing users’ data in their campaigns,
“Google properly argued that it generates revenue by offering its products essentially for free, but profits from granting access and the capability for publishers and advertisers to reach targeted individuals by utilizing users’ data in their campaigns,” Shah remarked. “If the platform is divided and not integrated, Google will need to alter its business strategies, leading to a reduction in its size, the effectiveness of targeting users, and potentially requiring it to create methods to charge all parties a fee for access and technology usage, resulting in increased costs for devices, software, and services as they will no longer be sustainable or freely available.”
Google criticized the DOJ’s proposed modifications as an extensive agenda that goes beyond the legal matters at hand. “This marks the beginning of a lengthy process, and we will provide a detailed response to the DOJ’s final recommendations as we present our arguments in court next year,” the statement underlined.
The technology behemoth also raised concerns that limiting its artificial intelligence capabilities could hinder innovation in a critical sector for America’s technological advancement. “There are significant hazards associated with the government exerting influence on this crucial industry — potentially impacting investment, skewing incentives, and impeding the growth of emerging business models,” the corporation emphasized.
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