What Are the Most Popular Single Sign-On Options?
Understanding Pay-Per-Call Marketing Okay, so you're wondering what pay-per-call marketing is, right? Honestly, I think it's one of those...
marketing
How HPE’s New Security Playbook Is Actually Stopping Threats
For the past few years, the term “AI in cybersecurity” has been mostly marketing fluff. We’ve all sat through...
AffAction Fights Back Against Sophisticated Scrapers with DataDome and Wins
AffAction, an online marketing company managing over 6,000 domains, used to struggle with persistent scraping bots targeting user data....
The Complete Guide to B2B SaaS Top-of-Funnel Growth Strategies: AI-Powered Growth in 2025
Growing a B2B SaaS business requires a strategic approach to filling your sales funnel. The top of the funnel is...
The Future of Multi-Factor Authentication in an AI-Driven Content Marketing Agency
Modern content marketing agencies must not only embrace AI-driven strategies but also set down security policies and protocols that...
Are Puppies the New Booth Babes: What Do You Think?
Walking the floor of the RSA Conference (RSAC) this year, amid the sea of booths packed with flashing monitors, cybersecurity...
Adobe’s GenStudio app now accessible to everyone
The primary objective of GenStudio for Performance Marketing is to support marketers in obtaining and utilizing the AI-generated content produced...
Adobe introduces Workfront Planning tool alongside genAI assistant
Within every Workfront Planning workspace, individuals can opt for "entries" that correspond to marketing strategies, campaigns, initiatives, and more -...
The humorous Underdogs advertising campaign by Apple carries a significant message
Presently, it's a form of marketing - although it's quite noticeable how the series, even in a light-hearted manner, mirrors...
AI Assistant for Customer Data Insights Introduced in Adobe Experience Platform
Adobe has unveiled a new AI assistant that can create diverse versions of marketing emails. The AI assistant from Adobe...
