Research: Apple Vision Pro struggles to spark commercial interest

The level of curiosity from enterprises so far can be described as “average,” as per Lewis Ward, senior research analyst at IDC. “I believe Apple needs to make significant improvements on both software and hardware aspects before the Vision Pro can become an essential tool, even on a trial basis, for the typical US business,” Ward stated.

The Vision Pro represents a new device category for Apple and is still a work in progress in several aspects.

If speculations are accurate, Apple is already developing a more affordable version of the headset targeted at consumers, although this is expected to be at least a year away from launch, with a proper successor to the Vision Pro device taking even more time.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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