Omnissa undermines its previous association with VMware during the official launch

It is expected that in the next 20 days leading up to their conference, insights might start emerging about their partner program and pricing strategies. These are certainly key areas of concern for prior VMware clients. The level of goodwill Omnissa aims to maintain will heavily rely on how they address these queries.

Regarding their position, as observed by Annand, this is an opportune moment for them to act swiftly. Citrix recently needed to secure additional funding and is actively reassessing its customer base, focusing more on strategic accounts than non-strategic ones. In contrast, as Microsoft continues to revolutionize the concept of a completely cloud-native desktop experience, businesses require solutions that are compatible with current software and devices, not just in the long term.

Annand also emphasized the persistent demand for desktop and application virtualization, along with end-user device management. The requirement for zero-trust and heightened security measures across various form factors, vendors, and operating systems faced by modern workers has significantly raised the operational complexity of enterprise IT.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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