Memory shortage batters PC market; double-digit sales drop coming, say analysts

Enterprise buyers are now negotiating with vendors in a fast-changing market. “They’re trying to work out what is a good price at this moment,” said Atwal. “Vendors aren’t guaranteeing prices for long now, they’re saying this is the price and it’s available for two or three weeks.”

Budget contraints mean that some PC purchases will be offset, said Atwal. For businesses that moved to Windows 11 on existing devices last year, that could be problematic. “That then causes issues as…Microsoft will no doubt be bringing new Windows 11 capabilities, and you may not have the hardware capabilities [to] run some of that.”

Businesses will continue to invest in AI PCs, said Atwal, but at a slower rate, and are likely to purchase devices with reduced memory. 

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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