Is MacBook Neo the Mac’s iPhone moment?

Cook wasn’t specifically referring to the MacBook Neo in his post, but it’s not terribly hard to figure that out. At its price, it’s reasonable to think the strongest sales by unit will be for the most affordable device.

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Are people interested in the Mac?

That’s assuming there is enough interest in the new Macs, which Cook suggests. Does this stand up to scrutiny? Anecdotally, these new Macs have sparked high levels of curiosity among potential customers who have never owned an Apple notebook before, as I’ve already had non-tech people asking me about them.

People know what I do, so it’s significant when they ask about hardware like this, as it usually reflects an Apple product breaking into mainstream thought. This is the kind of curiosity you saw with the iMac and the iPad, albeit` at a smaller scale.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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