Imagine if…Jony Ive constructs the user interface for artificial intelligence?

Who exactly is Sarah O’Brien?

Not long after that, O’Brien entered the scene. Upon her recruitment announcement, Ive expressed his happiness about the addition of his “associate” to the team to assist in advancing its “ambitious goal of being innovative in the coming days.”

This alluded to more extensive strategies than just designing red noses. To gain a clearer understanding of this, consider O’Brien’s past engagements. Her expertise in communication had played a role in the debut of DRM-free iTunes (during her tenure at EMI), iTunes Music Festival, App Store, Apple Watch, and various launches of iPhone and iPad models. Apart from Apple, she has held positions at Rivian, Meta, and Tesla — hence the moniker, “PR superstar.”

To put it colloquially, she’s truly a force to be reckoned with in the business realm.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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