Google monopoly lawsuit, fourteen days in: What has occurred thus far

Legal representatives for the authorities contended that the decision elevated Google’s ad server as the primary option and limited options for publishers. By merging its ad exchange and server, Google gains an unjust advantage in ad auctions, allegedly manipulating auction regulations and escalating costs, according to the DoJ. Advertisers who testified – such as Gannett, NewsCorp, Index Exchange, The Trade Desk, Scope3, and others – corroborated these claims, indicating they were restricted by Google’s strategies but felt compelled to utilize the company’s solutions to stay competitive.

Remarkably, the DoJ acquired a multitude of apparently incriminating internal communications and presentations from Google suggesting the company was aware of the benefits it would reap from the DoubleClick acquisition and its impact on rivals.

One example is from 2009, when Google’s former head of global display advertising, David Rosenblatt, mentioned in an email that Google’s dominance in the ad market would resemble owning both Goldman Sachs and the New York Stock Exchange. He wrote, “If we execute…we will have the ability to surpass other networks, and that is our objective.”

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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