Apple, the storage company

Happy customers don’t mind too much

There’s nothing particularly wrong with that. Critics moaning about Apple’s famed low storage levels would only find something else to complain about if Apple loaded more storage inside its devices. There’s always going to be something that can be improved.

For Apple management, those complaints will be weighed against the company’s industry leading consumer satisfaction rankings. It tells Apple’s leaders that yes, while storage is clearly an issue to many people, it’s not enough of a problem to severely dent the value of the “Apple experience.”

There’s a lot of truth in that. After all, as long as everyone remains happy with the Apple products they own, the storage side-business Apple has managed to put together remains a fortunate revenue driver. It is, after all, still a choice and frugal customers can potentially survive without investing in additional device storage. But people keep paying for the upgrades. 

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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