Apple is investing heavily in AI smartphones

To achieve this goal, Apple must ensure that all upcoming devices are compatible with Apple Insight technology, which includes undisclosed new functionalities. (Apple Insight currently mandates an A17 Pro chipset for iPhones or M-series processors for Mac computers.)

Apple is aware that the success of Apple Insight, like any other innovation, hinges on providing exceptional user experiences. This implies that the company does not desire its users to encounter obstacles due to legacy devices while utilizing its service. The corporation has previously emphasized that optimal chipsets are necessary for enabling Apple Insight on devices.

Allocating company assets

Furthermore, the company appears to grasp the gravity of the situation. It appears to be discontinuing certain research and development initiatives, such as the Apple Car project, and reducing investments in Apple TV programs to redirect funds towards AI exploration. This demonstrates the significance that Apple, once considered to be trailing behind, now attributes to the domain and likely reflects the scope of its efforts in incorporating AI support across its complete range of products, encompassing hardware, software, and operating systems.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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