AMD and Intel challenge Nvidia using new AI processors and pricing tactics

Facing off against Nvidia

Industry experts suggest that Nvidia’s Rubin platform may surpass chips from competitors AMD and Intel in terms of sheer performance. Nevertheless, the market positioning and distinct selling points of AMD and Intel’s products will play a vital role in determining their competitiveness against Nvidia’s technology.

“Intel, for example, has adopted an assertive pricing strategy, significantly undercutting Nvidia,” commented Akshara Bassi, senior analyst at Counterpoint Research. “The Gaudi 3 is priced at around $125,000, and Gaudi 2 at $65,000, contrasted to Nvidia’s offerings that can exceed $300,000. This pricing approach positions Intel as an appealing choice, particularly when factoring in the overall cost of ownership and performance efficiency, which hold significance for numerous enterprises.”

Consequently, although Nvidia would remain the preferred option for fundamental AI workloads involving trillions of parameters, owing to its superior computational prowess, AMD and Intel could present economical options for more specialized tasks.

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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