Amazon’s Return to Office Directive Likely to Backfire, Other Businesses ‘Should Not Emulate’

Making employees leave involuntarily, however, may be precisely what Amazon is aiming for, as per J. P. Gownder, a vice president analyst at Forrester Research.

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Amazon’s RTO mandate likely to boomerang, other companies 'should not follow suit'

Making employees leave involuntarily, however, may be precisely what Amazon is aiming for, as per J. P. Gownder, a vice president analyst at Forrester Research. “There is a possibility that Amazon is expecting to prompt a level of voluntary turnover with this action instead of resorting to staff cuts. Unfortunately, the top talent typically has options, and many are not keen on being in an office five days a week,” Gownder expressed.

In his communication, Jassy also detailed a strategy to reduce managers, mentioning that “this will eliminate hierarchies and streamline organizational structures more than what exists today. If we execute this effectively, it will enhance our team members’ agility, clarity, and empower their sense of ownership,” he penned.

Amazon’s directive sets the company apart, according to recent studies. Out of employees with roles compatible for remote work, 43% have a hybrid schedule, 22% work entirely remote, and 35% work in the office full-time.

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