AI processor battle shifts as software becomes focal point

Prabhu Ram, VP of industry research at Cybermedia Research, stated that “AMD’s strategic actions enhance its capacity to present open-source alternatives customized for businesses seeking adaptability and compatibility across various platforms. By incorporating the capabilities of Silo AI, AMD aims to supply a comprehensive range for creating, implementing, and overseeing AI systems, appealing widely to a variety of customer requirements. This corresponds with AMD’s developing market stance as a provider of easily accessible and open AI alternatives, taking advantage of industry shifts towards openness and compatibility.”

Past AMD: An expanded industry shift

This tactical change towards software isn’t exclusive to AMD. Other major chip manufacturers such as Nvidia and Intel are also actively funding software firms and developing their proprietary software frameworks.

“The success of Nvidia primarily stems from software (CUDA) and services (NGC with MLOps, TAO, etc.) rather than hardware,” remarked Shah. “AMD is cognizant of this and has been concentrating on establishing software (ROCm, Ryzen Aim, etc.) and services (Vitis) capabilities to deliver a holistic solution for customers to expedite the development and implementation of AI solutions.”

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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