Adobe introduces Experience Manager ‘content hub’ to facilitate search, reuse of digital resources

Users are able to oversee permissions for sensitive resources and enforce governance controls for ensuring AI-generated content aligns with brand guidelines within the content hub. Additionally, the hub features analytics for monitoring resource utilization throughout an organization and gaining insights into content usage.

According to a recent survey by IDC, organizations typically store 44TB of data in their digital asset management system, while another 143TB is spread across individual user devices, corporate shared drives, and social media platforms. Marci Maddox, IDC’s research vice president for digital experience strategies, highlighted this distribution.

Maddox stated, “Adobe’s Content Hub tackles this challenge by promoting resource reusability and minimizing unintended duplication of creative work. Through dismantling content barriers and fostering collaboration, the content hub enables teams to operate more effectively, harness existing resources efficiently, and ultimately, deliver a more unified brand experience with digital content.”

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AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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