Acknowledgment Vanguard Establishes Cutting-edge Standard for Human-Centric Security with Potent AI-driven Intelligence, Insights and Integrations
.png "Proofpoint Sets New Standard for Human-Centric Security with Powerful AI-driven Intelligence, Insights and Integrations")
Expanded platform functions widen human-centric risk safeguarding to halt threats across a broad array of applications, obstruct account seizure, safeguard information, and stimulate continuous behavioral changes
Sol, Calif. and Fresco, N.Y., September 10, 2024 – Proofpoint, Inc., a prominent cybersecurity and obedience enterprise, has officially unveiled broadened potentials throughout its distinguished platform to afford clientele with all-encompassing, adjustable human-centric security regulations. These novel resolutions and consolidations defend organizations from incoming threats across messaging, collaboration and social media applications; ensure secure SaaS applications and identity stance along a wide collection of applications; avert data leakage with more intuitive, adaptive data security; and direct employees towards safer practices through adaptive educational security tips.
Unveiled today at the main event of the company Protect conference, these fresh abilities outline a new benchmark for how entities address human risk, by utilizing two pivotal confidential platform components: Proofpoint Nexus, an AI, behavioral, and threat detection ensemble that identifies and mitigates risk; and Proofpoint Zen, a set of technologies that deliver world-class, comprehensive protection as people work with email, collaboration apps, the web, and data. Collectively, they offer an integrated, cohesive experience that brings human-centric protection to end users and security professionals equally.
“From ransomware to Business Email Compromise to data loss, the most damaging cyber risks all center around humans and their identities,” declared Sumit Dhawan, chief executive officer, Proofpoint. “Nonetheless, human risk is intricate to tackle as we all function with email, collaboration apps, the cloud, and the web, engendering threat risk, identity sprawl, and data exposure in fresh ways. Proofpoint initiated human-centric security, and now we’re redefining it by amalgamating previously varied procedures and technologies into one consolidated platform to safeguard new digital networks, diminish risk for entities, and better direct users on a daily basis, dynamically.”
Halting Targeted Threats Across Any Messaging, Collaboration or Social Media Platform
Threat actors are increasingly exploiting digital networks such as Slack, Microsoft Teams, Zoom, and LinkedIn to trigger phishing attempts, deceiving individuals into revealing personal data or directing certain operations, such as transferring funds or disclosing sensitive corporate data. Over the bygone three years, URL threats distributed via email have escalated by 119% and those conveyed via SMS have surged by 2,524% according to Proofpoint statistics.
Fueled by industry-leading threat intelligence and Proofpoint’s latest ZenWeb browser extension, Proofpoint Collab Protection grants real-time cutting-edge threat defense to obstruct malevolent URLs dispatched in any messaging, collaboration or social media application and can be deployed across Google Chrome, Microsoft Edge, Apple Safari or any Chromium-based enterprise browser. Leveraging Nexus TI (Threat Intelligence), clients gain from the collective defenses guarding a network of numerous crucial organizations globally.
Safeguarding SaaS Applications and Preventing Account Seizure with Proofpoint Posture Management
Even though corporate identities enable employees to operate effortlessly across Microsoft 365, GenAI, cloud storage and collaboration applications, threat actors have also discovered ways to misuse them to instigate ransomware attacks, hijack cloud accounts, and extract data.
As per Proofpoint data, nearly all (96%) establishments have been aimed for cloud account seizure, and over half have undergone it firsthand. Moreover, half of all abducted accounts had multifactor authentication (MFA) enabled, showcasing how unguarded applications—both enterprise-provided and shadow applications—are valuable advancement points for attackers to assume control of corporate cloud accounts.
Proofpoint Nexus charts user identity sprawl and common attack paths and pinpoints configuration and access irregularities to avert illicit access and cloud account takeover; this aids security professionals in comprehending where an account is situated and whether it poses a risk due to its privilege, the data it’s associated with, or how robust (or how weak) its security is configured. Based on the stance and risk of an identity, Proofpoint Posture Management issues recommendations and executes configurations to enhance it.
Shielding Data and Lessening Insider Risk with More Intelligent, Adaptive Checks and Intent-Aware GenAI Protection
Spotting insider threats is complex, rendering internal investigations reactive in nature: cybersecurity administrators focus on high-risk users, such as departing employees, individuals on a performance improvement plan, or contractors, only after being notified of their potential risk to the enterprise. Proofpoint’s Adaptive Information Protection enables security squads to adopt a proactive approach to handling insider risks, shifting the responsibility of the security analyst from creating manual policies to automating responses to a user’s hazardous behavior. This, successively, helps analysts operate more effectively.
Furthermore, as GenAI tools have permeated the workplace to execute actions like summarizing meeting transcripts, rephrasing emails or drafting code, inattentive or accidental actions can expose critical business information such as PII, source code and other corporate data. Some of this data is intricate to identify andsecure using traditional DLP tools. Proofpoint’s cutting-edge intent-aware GenAI security and GenAI confidential data removal support organizations in facilitating GenAI adoption while safeguarding both organized and unorganized corporate information from over-exposure. It educates end users and directs behavior modification through compliance alerts when interacting with GenAI applications.
—
Transitioning from Security Awareness to Lasting Behavior Transformation
Conventional compliance-centric security awareness initiatives are ineffective in reducing human risk and instructing staff towards safer conduct. Studies indicate that the majority of employees (68%) deliberately engage in risky actions despite 99% of companies implementing a security awareness program. Proofpoint is evolving its security awareness solution to empower organizations in decreasing security incidents by fostering real, lasting behavior change and constructing a robust security ethos.
Proofpoint’s ZenGuide (previously known as Proofpoint Security Awareness Training) enables small security teams to automatically and extend customized learning paths based on an individual’s distinct risk profile, behaviors, and job role. It leverages human risk insights within the Proofpoint ecosystem to deliver pertinent interventions that cultivate security advocates and decrease hazardous behaviors, allowing organizations to transcend compliance-centric initiatives and deliver tailored, context-aware education that targets specific risks and behaviors.
Proofpoint’s latest platform features will be highlighted during Proofpoint’s ‘Protect’ event series, commencing today in New York City.
—
Broad Availability:
Proofpoint’s Collaborative Protection is anticipated to be available worldwide in the first half of 2025.
Proofpoint’s Posture Management is set to be globally accessible in Q1 2025.
Proofpoint’s innovative Adaptive Information Protection is projected to launch in September 2024.
Proofpoint’s enhanced GenAI protections are expected for release in Q1 2025.
Proofpoint’s ZenGuide is presently available worldwide, with the new employee engagement attributes expected to arrive in Q1 2025.
—
For further details on Proofpoint’s enhanced platform features, kindly visit: www.proofpoint.com/us/platform
—
####
About Proofpoint, Inc.
Proofpoint, Inc. is a leading cybersecurity and compliance firm that guards organizations’ prime assets and most substantial risks: their workforce. With an integrated set of cloud-based solutions, Proofpoint assists businesses globally in thwarting targeted threats, securing their data, and fortifying their users against cyber assaults. Major companies of all sizes, including 85% of the Fortune 100, depend on Proofpoint for people-focused security and compliance solutions that alleviate their most crucial risks across email, the cloud, social media, and the internet. Additional information is accessible at www.proofpoint.com
Connect with Proofpoint: X | LinkedIn | Facebook | YouTube
About Author
