It is high time for the FTC’s ‘Click-to-Cancel’ regulation on subscriptions

If your company acquires clients through providing complimentary trials that transfer into paid memberships, you must also transparently reveal the trial’s conditions, such as its expiration date and associated fees. Naturally, terminating the subscription post the trial period should be as effortless as enrolling for the trial.

This implies that your corporation will inevitably have to revise its terms and policies. There is a need to allocate funds to address these fresh regulations, both for legal consultancy and software development.

Despite the expenses involved, the FTC proposes that customers will express greater satisfaction and are more likely to reengage. The adoption of new clear-cut methodologies could potentially foster enhanced customer rapport.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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