The humorous Underdogs advertising campaign by Apple carries a significant message

Presently, it’s a form of marketing – although it’s quite noticeable how the series, even in a light-hearted manner, mirrors the transformations occurring in workplaces and their ongoing evolution. 

Things have indeed undergone a transformation

Consider product design. In the recent past, collaborating on a project globally necessitated sharing often large files, which was time-consuming and ate into bandwidth. Presently, various tools (like Freeform) facilitate creatives in working together on concepts remotely and instantly, using different gadgets such as a Mac or Vision Pro. Furthermore, product designers can now produce and share digital prototypes, encompassing 3D models that can be explored on Vision Pro.

Apart from the creative divisions, functions such as billing, invoicing, and credit control have turned into activities that you can perform while on the move, as long as you are connected to a network. You are able to execute and receive payments through mobile devices, and authorize remote access to any business service using 2FA and/or biometric security. Tasks that previously required numerous devices can now all be executed on a smartphone, especially as the integration across various platforms (smartphones, tablets, computers) is enhancing.

About Author

AndyC

Andy Curtis is an award-winning security consultant, researcher and public speaker. He has been working in the computer security industry since the early 1990s, having been employed by state and federal government, leading healthcare and banking providers across three continents. He has given talks about computer security for some of the world’s largest companies, worked with law enforcement agencies on investigations into hacking groups, and is a regular voice on TV and radio explaining IT security threats.

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