Apple has disclosed a highly anticipated AI strategy, incorporating “Apple Intelligence” throughout its assortment of applications like Siri, and declared a collaboration with OpenAI to introduce ChatGPT to its gadgets.
By making these advancements, the iPhone creator is aiming to reassure stakeholders that it has not surrendered the AI competition to Microsoft, even though it may have conceded a few stages. Microsoft seized an early advantage in the race to bring AI to market through its investment in OpenAI.
Nevertheless, the shares of the iPhone manufacturer declined by nearly two percent in afternoon trading as investors were eager for additional AI announcements.
The AI functionalities were rolled out at its Worldwide Developers Conference, where Apple also exhibited its newest operating system for its Vision Pro mixed-reality headset and iPhone.
The corporation stated that the cutting-edge AI features will be included in the latest software for its devices, empowering users to condense text and produce other content, such as customized animations for extending birthday wishes to a friend.
Apple mentioned that the incorporation of ChatGPT will be accessible later this year, with additional AI attributes to follow, clarifying that the chatbot could be utilized for free and that users’ data will not be recorded.
As an element of the updates, a redesigned Siri will also leverage ChatGPT’s proficiency and will seek authorization from users prior to engaging with the OpenAI service.
While its AI adversaries are concentrating on businesses, Apple aims to differentiate itself by making the technology pertinent to its vast userbase of over 1 billion individuals – most of whom are not technology enthusiasts.
Apple revealed that iOS 18, the software empowering its leading device, will render the iPhone home screen more configurable and encompass enhanced versions of its proprietary applications.
The new software will also feature a “lock an app” functionality to assist individuals in safeguarding sensitive data. Users will have the option to secure specific apps to better control data within the operating system.
Apple also confirmed that it will organize messages in its email platform starting later this year, grouping them into a primary folder, a transactions folder, a promotions folder, and other more specific categories, like communications from an airline.
The overarching categorizations bear a resemblance to a now outdated function in Google’s Gmail service.
Apple announced that it will expand the availability of its mixed-reality headset Vision Pro to an additional eight countries, including China and Japan.
The new VisionOS 2 software for the headset will leverage machine learning to produce realistic depth images and will introduce new gestures.
Apple employs the developer conference at its Cupertino, California, headquarters annually to exhibit updates to its in-house apps and operating systems, while also showcasing new tools that developers can integrate into their applications.
Apple has been employing AI in the background for years to fuel features on its devices, like the capability of its watches to recognize impacts and falls.
However, the company has been hesitant to emphasize how this technology enhances functionality in its devices, a strategy that Microsoft has pursued with the support of its early investment in OpenAI.
In January, Microsoft surpassed Apple as the world’s largest company by market capitalization, with Apple’s shares trailing those of other prominent technology firms this year.
Last week, AI chip titan Nvidia briefly overtook Apple as the world’s second most valuable company, signaling to some investors a shift in dominance in the technology realm.
About Author
