Cue
Clothing
Co
is
seeking
to
reinstate
a
full-time
chief
information
officer
role
as
the
women’s
clothing
brand
“keeps
pushing
the
envelope
in
the
digital
space”.
The
Australian
brand
has
around
200
stores
across
Australia
and
New
Zealand
and
is
one
of
the
country’s
biggest
fashion
manufacturers.
A
spokesperson
for
Cue
Clothing
Co
told
iTnews
that
the
company
wanted
to
“stay
at
the
forefront
of
technology”.
Under
the
role,
the
new
CIO
will
join
the
company
IT
team
“in
implementing
new IT
operations,
focusing
on
upgrades
to
our
internal
administration
and
point
of
sale
software
which
we
are
currently
replacing
[or]
evolving.”
“They
will
also
help
to
forge
our
international
business
with
the
Dion
Lee
brand,
which
requires
distribution
centres
and
stores
internationally,”
the
spokesperson
said.
The
new
CIO
will
take
over
from
Shane
Lenton,
who
was
CIO
until
late
2018
before
continuing
as
a
consultant
to
the
business.
Once
a
new
permanent
CIO
is
found,
Lenton
will
continue
working
with
Cue
as
a
consultant
where
needed.
“Shane’s
full-time
role
as
our
CIO
ended
15
November
2018.
He
has
been
working
on
a
consultancy
basis
for
the
last
four
years,”
the
spokesperson
said.
“We’ve
realised
that
to
keep
pushing
the
envelope
in
the
digital
space
[that]
we
want
a
full-time
CIO
to
join
our
already
successful
team.
“Shane
has
been
a
great
asset
to
the
company.
We
will
continue
working
with
him
as
a
consultant
depending
on
the
needs
of
the
business,”
the spokesperson
said.
During
his
time
at
Cue,
Lenton
told
iTnews
that
the
retailer
established
itself
“as
a
market
leader
from
an
omnichannel,
unified
commerce
point
of
view.”
“We’re
the
first
retailer
in
the
world
to
implement
Afterpay
in-store.
[We
implemented]
everything
from
30-minute
click-and-collect
to
‘endless
aisle’,
being
able
to
fulfil
online
orders
from
store
[also]
first,
fashion
business
to
launch
Uber
for
one-hour
delivery
around
the
country,”
he
said.
“So,
there’s
been
a
long
history
of
first-in-market
with
a
real
focus
on
customer
experience
and
delivering
service-orientated
offerings
to
the
customers.”
He
said
that
the
use
of
technology
at
Cue
had
resulted
in
a
substantial
revenue
uplift.
Filling
his
role
while
Cue
searches
for
a
full-time
replacement
is
head
of
ecommerce,
Lauren
Cantwell
and
IT
operations
manager
Peter
Koureas.
The Wishlist
platform
One
major
reason
for
Lenton’s
transition
out
of
his
Cue
duties
and
“even
stepping
back
from
consultancy”
is
to
focus
on
a
startup
he
co-founded
called
The
Wishlist
Company.
Back
in
2020, Cue
launched
its
own
‘wishlist’
platform
which
enabled
staff
to
capture
customer
behaviour
in-store
and
add
it
to
a
digital
profile.
Co-founding
The
Wishlist
Company
with
Matt
Hampshire
around
this
same
time,
Lenton
said
that
is
now
his
“real
focus”.
“We’ll
officially
launch
into
market
this
year,”
he
told
iTnews.
“We’ve
got
a
raft
of
retailers
that
we’re
working
with
to
onboard
at
the
moment
and
will
officially
launch
towards
the
end
of
February
[or]
early
March.
“The
timing
was
right
to
step
away
from
being
a
retailer
and
working
on
that
side
of
things
to
actually
lead
the
startup
that
myself
and
my
co-founder
have
been
working
on
over
the
last
few
years
in
the
background.”
He
added
the
consultancy
work
with
Cue
“has
been
fantastic”,
however,
“now
my
real
focus
is
The
Wishlist
Company
and
I
do
have
a
few
board
roles
I’m
looking
to
pick
up.”
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